Data Web Scraping



Running hobby projects is the best way to practice data science before getting your first job. And one of the best ways to get real data for a hobby project is: web scraping. I’ve been promising this for a long time to my course participants – so here it is: my web scraping tutorial series for aspiring data scientists!

Saturday, February 01, 2020

Web scraping is the most part of data scraping that generates business values. The use of web scraping may be more extensive than you think, ranging from e-commerce business, recruitment and staffing, consulting industry to journalism and even gambling (Scrape Betting Odds). Web scraping is adopted by people from all walks of life for different purposes, just to name a few: E-commerce Marketing - with a. With the right web scraping solution, you can set your scraping parameters to specifically target only a single category of data. You can target multiple categories of data. You can easily collect both qualitative and quantitative data, all in a format that can be integrated easily into your research, academic needs or business processes. What Web Scraping is about Web Scraping is essentially about being able to query websites (or Web API) and extract the information needed: Query websites (or Web API) – being able to send query Web Servers to request data (their HTML structure, associated data in XML/JSON/other formats, scripts (Javascript) and stylesheets (CSS) if needed too. Web-scraping: retrieving all underlying data from a website, including website scripts Web-crawling ( also known as web-harvesting, web-spiders, web robots, search bots ): As the name implies, this method crawls the pages of websites and indexes available words and content in a domain.

Scraping

You probably know how to use basic functions in Excel. It’s easy to do things like sorting, applying filters, making charts, and outlining data with Excel. You even can perform advanced data analysis using pivot and regression models. It becomes an easy job when the live data turns into a structured format. The problem is, how can we extract scalable data and put it into Excel? This can be tedious if you doing it manually by typing, searching, copying and pasting repetitively. Instead, you can achieve automated data scraping from websites to excel.

In this article, I will introduce several ways to save your time and energy to scrape web data into Excel.

Disclaimer:

There many other ways to scrape from websites using programming languages like PHP, Python, Perl, Ruby and etc. Here we just talk about how to scrape data from websites into excel for non-coders.

Getting web data using Excel Web Queries

Data Web Scraper

Except for transforming data from a web page manually by copying and pasting, Excel Web Queries is used to quickly retrieve data from a standard web page into an Excel worksheet. It can automatically detect tables embedded in the web page's HTML. Excel Web queries can also be used in situations where a standard ODBC(Open Database Connectivity) connection gets hard to create or maintain. You can directly scrape a table from any website using Excel Web Queries.

The process boils down to several simple steps (Check out this article):

1. Go to Data > Get External Data > From Web

2. A browser window named “New Web Query” will appear

3. In the address bar, write the web address

(picture from excel-university.com)

4. The page will load and will show yellow icons against data/tables.

Data Web Scraping

Data Scraping Tools

5. Select the appropriate one

Data Web Scraping Python

6. Press the Import button.

Scraping Web Pages

Now you have the web data scraped into the Excel Worksheet - perfectly arranged in rows and columns as you like.

Getting web data using Excel VBA

Most of us would use formula's in Excel(e.g. =avg(...), =sum(...), =if(...), etc.) a lot, but less familiar with the built-in language - Visual Basic for Application a.k.a VBA. It’s commonly known as “Macros” and such Excel files are saved as a **.xlsm. Before using it, you need to first enable the Developer tab in the ribbon (right click File -> Customize Ribbon -> check Developer tab). Then set up your layout. In this developer interface, you can write VBA code attached to various events. Click HERE (https://msdn.microsoft.com/en-us/library/office/ee814737(v=office.14).aspx) to getting started with VBA in excel 2010.


Using Excel VBA is going to be a bit technical - this is not very friendly for non-programmers among us. VBA works by running macros, step-by-step procedures written in Excel Visual Basic. To scrape data from websites to Excel using VBA, we need to build or get some VBA script to send some requests to web pages and get returned data from these web pages. It’s common to use VBA with XMLHTTP and regular expressions to parse the web pages. For Windows, you can use VBA with WinHTTP or InternetExplorer to scrape data from websites to Excel.

With some patience and some practice, you would find it worthwhile to learn some Excel VBA code and some HTML knowledge to make your web scraping into Excel much easier and more efficient for automating the repetitive work. There’s a plentiful amount of material and forums for you to learn how to write VBA code.

Automated Web Scraping Tools

Data Web Scraping Techniques

For someone who is looking for a quick tool to scrape data off pages to Excel and doesn’t want to set up the VBA code yourself, I strongly recommend automated web scraping tools like Octoparse to scrape data for your Excel Worksheet directly or via API. There is no need to learn to program. You can pick one of those web scraping freeware from the list, and get started with extracting data from websites immediately and exporting the scraped data into Excel. Different web scraping tool has its pros and cons and you can choose the perfect one to fit your needs. The below video shows how to leverage an automated web scraping tool to extract web data to excel efficiently.

Check out this post and try out these TOP 30 free web scraping tools

Outsource Your Web Scraping Project

If time is your most valuable asset and you want to focus on your core businesses, outsourcing such complicated web scraping work to a proficient web scraping team that has experience and expertise would be the best option. It’s difficult to scrape data from websites due to the fact that the presence of anti-scraping bots will restrain the practice of web scraping. A proficient web scraping team would help you get data from websites in a proper way and deliver structured data to you in an Excel sheet, or in any format you need.

Web Scraping Tools Open Source

Scraper

Web Scraping Data Mining

Read Latest Customer Stories: How Web Scraping Helps Business of All Sizes

日本語記事:Webデータを活用!WebサイトからデータをExcelに取り込む方法
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Artículo en español: Scraping de Datos del Sitio Web a Excel
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